How it started
An entrepreneur at 24.
I started my first business at twenty-four, before it was fashionable, before there was a playbook, and long before anyone was calling it a movement. I just knew I wanted to build something of my own.
About
Strategy with soul. Built for women who refuse to choose between the business and the life.
I'm Amy — a business consultant, community builder, and lifelong student of what it really takes for a woman to build something that lasts.
My Life Incorporated is the practice I built after years of quietly helping friends, founders, and clients turn an instinct into an offer, an offer into a business, and a business into a life that actually feels like theirs.
My work is part strategy, part soft challenge, part standing ovation. We get specific about positioning, pricing, and the steady rhythm of doing the work — without pretending the rest of your life isn't happening at the same time.
Whether you join me inside The Circle or sit with me in the Inner Circle each week, you'll be in a room of women who are serious, generous, and building on purpose.
Work with meThe long way here
Twenty-five years of building — and a deep belief that the world needs more women willing to make something out of nothing.
25 years of building
Opened, grown, scaled, sunsetted, relaunched.
Over the past twenty-five years I've opened, grown, scaled, sunsetted, reopened, relaunched, and reinvented businesses to fit the life I was living in the moment. Each season asked something different of me — and each one taught me something I still use today.
Mentoring younger women
Pulling the next one up.
Some of my favourite hours are spent across a small table with a younger woman who has a flicker of an idea and the nerve to say it out loud. I get to be the person I needed at twenty-four — honest, encouraging, and a little bit bossy in the best way.
In the room
Action shots from the work.
Whiteboards, half-finished offers, pricing pages we tear apart and put back together — the real work happens shoulder-to-shoulder. Helping a founder finally see what she's building is the part I'll never get tired of.
Consultancy
A treat of a chapter.
Consultancy has been a genuine treat — the chance to sit beside women who are serious about their craft and help them turn instinct into strategy. Hobbies into businesses. Skills into businesses. Almost anything can be monetised, and the world needs more women brave enough to try.
Wife & mother
The whole life, on purpose.
I'm also a wife and a mother, and the kitchen is just as much my office as the desk is. I don't separate the two — the business has to fit the life, not the other way around. That's the whole point.
10+ yrs
guiding women founders
500+
members supported across cohorts
Weekly
live rooms inside the Inner Circle